A talk on circular thinking, smart design and honest myth-busting.

Sustainability has a reputation problem. It's seen as guilt, rules, extra effort and a more expensive bill. But what if it didn't have to be?

With Sofia Milman (UBITE), we'll explore incentives without annoyance, the power of design and the middle ground between the commercial interest and a sustainable mindset.

The talk is moderated by Lowik Pieters

Language: English

Please note: talks are walk-in, first come first served, and a valid Rotterdam Coffee Fest festival ticket is required. Find the Talks Room on the second floor, above the Festival Hall.