What does it actually take to build a coffee brand that actually stands out, feels authentic, and means something? How consumer behaviour is shaping the packaging design, and what branding trends are already becoming clichés?

We’ll be searching for the answers together with Rob Clarijs (AMOC), Nino Meriano (Ripsnorter), and Karlijn (Schot Coffee) who will discuss originality, storytelling, creative identity, and the evolving world of coffee brand building.

The talk is moderated by Isabelle van der Horst,

Language: English

Please note: talks are walk-in, first come first served, and a valid Rotterdam Coffee Fest festival ticket is required. Find the Talks Room on the second floor, above the Festival Hall.